Challenge

Leveraging the Value of Knowledge

Intellectual property represents the tangible and intangible capabilities of the organization and its people. Items such as education materials, customer lists, core technology, contracts, music scores, budgets, donor information, product documentation, use cases, trademarked images, marketing material and sales leads are not just inert intangible assets on the corporate balance sheet…knowledge is the business!

The rise and use of sophisticated search engines has addressed but not solved our knowledge management problem. Google and other public services are helpful, but too broad, not secure and much too impersonal to trust with our family or business knowledge.

 

The graphic above  illustrates the value of knowledge in the healthcare technology sector. The value of Intangible assets often equals and sometimes far outpaces the value of brick and mortar.


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